Your thinking partner. Built from the books.

Coach Fred isn't a generic AI. He's built directly from the four Starts With You books: the same frameworks, the same questions, the same thinking Fredrik uses with real coaching clients. Available 24/7. No judgment.

Coach Fred is an AI assistant, not a human coach. Built from the Starts With You book series: same frameworks, same thinking, available 24/7. No judgment. We don't store your conversations on our servers. We only keep your email and how many messages you've used.


Images on this page include AI-generated content (EU AI Act Art. 50).

How to meet Coach Fred

Coach Fred is included in Starts With You — Full Access. After every video in your courses, look out for the orange Ask Coach Fred button. One click, and he's ready to help you think it through.